How would the beauty and elegance of the great footballers be seen? How much entertainment will 22 men, just running round the field give you without a ball?
In the end, the aim of each of the 22 men, each time they have the ball, (including the goalkeepers) is to score a goal with it!
For anyone who speaks before people, the ball is the message and the goal is to convey that message to the hearers.
There is no reason to stand before people if you do not have a message to give to them.
A message can stem from any of the following sources:
1. A personal experience
This is the most powerful source of a message. When you engage an audience in a subject matter of interest to them, based on a personal experience, it adds a lot of credibility to your presentation and a very high likelihood that it will be accepted by the hearers.
2. Other people's experiences
This can replace personal experiences where it (personal experiences) is lacking.
3. An area of knowledge
Over time, you have learnt some skills and worked on particular projects thus, have acquired a lot of expertise in a certain area. That can serve as message to some people.
Any message that you hope to communicate to others must meet one, two, or all of the following needs of the hearer:
a) the need for information
Information can simply increase the head knowledge of the hearer. Such messages can either be entertaining or informative
B) the need for reformation
This need is met when the listener finds some aspects of the information useful enough to implement in their lives to fill a particular gap or correct some faults they may have
C) the need for transformation
This need is met when the listeners do not just stop at correcting few faults, but are able to cause major overhaul of their lives based on the information they got.
So, there you have it! The need to have a message for an audience cannot be overemphasised.
In the next episode of THE PUBLIC SPEAKING SERIES, I will try to breakdown the three sources of a message that I have highlighted above.
Keep a date with me this coming Monday!
© 2017, Emeka Akpa. All rights reserved
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